Moooi presents at via Savona 56 during Salone del Mobile 2013
From the 8th to the 14th of April, on occasion of the Salone del Mobile, Moooi has prepared an entire collection of refreshing new designs and surprising experiences that will be revealed at an unexpected location: via Savona 56. Moooi is taking up residence in the imposing space of 1.700 m2 and transforming it into a stylish assembly of colourful living quarters, new product displays, lounges and an artistic exhibition, along with the FRAME Moooi award nominees exposition, exclusive ceremony and VIP cocktail evening.
Moooi’s biggest gift to the public is to reveal how a wide empty space can be magically transformed into several iconic, rich and colourfully dressed living quarters. Each quarter, both stylish and cosy, will be furnished with the current designs & with new items created by the numerous and talented designers of Moooi’s 2013 collection.
This unexpected home vision brings to life a whole world of new ideas and inspiring settings to brighten up daily life with a touch of magic. It represents a place where visions converge and where every traveller can stop to admire the perfect eclectic mix of culture & experiences that make a home environment more beautiful and unique.
Celebrating the successful cooperation and friendship between two highly creative souls, Marcel Wanders has asked renowned photographer Erwin Olaf to join the Moooi presentation with a grand selection of photographs from his personal work. A unique opportunity to step into a world of exceptional sophistication permeated with the sharp intensity of human emotions and enveloped in a dreamy haze of subtle tension. A real must-see during the Salone del Mobile!
So hold your breath and stay tuned! Soon Moooi is going to unveil many more details about the presentation, concepts, designs...