Inside The Box Photo by Erwin Olaf Chess Table by Front Design

The new photography concept by Erwin Olaf and Marcel Wanders was introduced for the first time at the Moooi showroom in Milan (April 2012) hand in hand with the new collection. “Inside the Box” is the theme of a series of photographs which artistically portray a Moooi product literally inside a box, as a gift which is further protected, almost humanly wrapped by a naked person. The model & the design merge inside the box, blending the creators with the creations in the warm embrace of a silent, dreamy world.

Inside The Box Photo by Erwin Olaf Chess Table by Front Design - Netherlands - concept and photography Marcel Wanders & Erwin Olaf - Chess Table
Inside the box Chess Table by Front, concept and photography Marcel Wanders & Erwin Olaf