Inside The Box Photo by Erwin Olaf Random Light by Bertjan Pot

The new photography concept by Erwin Olaf and Marcel Wanders was introduced for the first time at the Moooi showroom in Milan (April 2012) hand in hand with the new collection. “Inside the Box” is the theme of a series of photographs which artistically portray a Moooi product literally inside a box, as a gift which is further protected, almost humanly wrapped by a naked person. The model & the design merge inside the box, blending the creators with the creations in the warm embrace of a silent, dreamy world.

Inside The Box Photo by Erwin Olaf Random Light by Bertjan Pot - Netherlands - concept and photography Marcel Wanders & Erwin Olaf - Random Light
Inside the box Random Light by Bertjan Pot, concept and photography Marcel Wanders & Erwin Olaf