Moooi presents Moooi Originals: known and loved Moooi products, now accompanied with The Button, digital proof of authenticity. This month the elegant Perch lights, designed by Umut Yamac, will sparkle in the spotlight. The timeless Perch lights are a Moooi-favourite among many and now they come with The Button!
What are Moooi originals? Every design in our collection is an original Moooi design, but a few of those designs grew out to be Moooi fan-favourites! Extraordinary designs, well-loved by people all over the world. Unfortunately, this comes with a downside: counterfeits. But instead of fighting off copies, we decided to shift the focus on emphasizing our designs, so we created The Button! The Button: Digital proof of authenticity, contains NFC-technology that gives products their own digital identity! Gradually The Button will accompany every design in our collection, but the Moooi Originals are the first designs in our collection that come with The Button.
Every month a different Moooi Original design will have the spotlight, starting with the Perch Family, designed by Umut Yamac!
The Perch Family
With Mother Nature as his guide, architect and designer Umut Yamac stepped into the wild to capture the ethereal beauty of an exotic bird blissfully perched upon a tree. There is almost nothing more elegant and poetic than the image of a bird perched on a tree branch, chirping a song or swaying in the wind. This beautiful image is captured in a timeless composition of brass and origami style paper-like material.
The Perch Family now comes with The Button!
Moooi designs are accompanied by ‘The Button – Digital Proof of Authenticity’. This charming Button is a personal safe-keeper of investing in authentic design. The Button is a hi-tech superhero with NFC-technology that will accompany every Moooi design. It may be small, but don’t let its size fool you as it gives designs their unique identity and acts as proof of authenticity. Read more about The Button.