New Collection Presentation during Salone del Mobile in Milan 2013

3 April, 2013
New Collection Presentation during Salone del Mobile in Milan 2013

On occasion of the 52nd edition of the Salone del Mobile, Moooi has prepared an entire collection of refreshing new designs and surprising experiences that will be revealed at an unexpected location: via Savona 56. From the 8th to the 14th of April Moooi is taking up residence in the imposing space of 1.700 m2 and transforming it into a stylish assembly of colourful living quarters, new product displays, lounges, an artistic exhibition, along with the FRAME Moooi award nominees exposition, panel discussion, exclusive ceremony and VIP cocktail evening.

Moooi’s biggest gift to the public is to reveal how a wide empty space can be magically transformed into several iconic, rich and colourfully dressed living quarters. This assortment of interior environments is decorated with an inspiring variety of patterns and colours to embrace any kind of space and make people of different ages, cultures and personalities fall in love with their homes. Of course Moooi will make sure to dress and accessorise all the interior sets with an irresistible blend of exquisite richness, nurturing warmth and colourful playfulness.

The living quarters will be furnished with items from the current collection & many new, exciting creations by Marcel Wanders, Studio Job, Joost van Bleiswijk, Edward van Vliet, Neri & Hu, Nika Zupanc, Moooi Works/Bart Schilder, Bertjan Pot, Raimond Puts, Lorenza Bozzoli and ZMIK (Mattias Mohr & Rolf Indermuhle). You are welcome to enjoy, amongst others, the artistic temperament and intimate nature of Marcel Wanders’ Canvas, Zliq and Cloud sofas, the retro atmospheres of Nika Zupanc’s Golden Chair and the sophisticated brightness of ZMIK’s Kroon chandeliers. Take some time to walk around and study the high-stream inventiveness of Joost van Bleiswijk’s Construction lamps, the pragmatic playfulness of Studio Job’s Bucket & Tub lamps and the graceful symbolism of Lorenza Bozzoli’s Juuyo lamps.

The new designs can also be admired and observed in detail along an extensive ‘catwalk’ presentation, in which they ‘pose’ individually to share their pristine beauty with the public.

This unexpected home vision brings to life a whole world of new ideas and inspiring settings to brighten up daily life with a touch of magic. It represents a place where visions converge and where every traveller can stop to admire the perfect eclectic mix of culture & experiences that make a home environment more beautiful and unique.