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Press Release: Moooi presents ‘A life extraordinary’ in New York during NYCxDESIGN

09 May, 2017

Summary

Moooi takes the opportunity to bring a touch of extraordinary to New York during NYCxDESIGN, an epic celebration of worldwide design that takes place from May 3rd to May 24th. On this occasion, we present ‘A Life Extraordinary’ in our NY Showroom and Brand Store.  In a preview to the first official NoMad Design Night on May 19th, let us inspire you with our stunning design novelties accompanied by the unforgettable photography of Levon Biss’ Microsculpture series.

Our presentation is ready to breathe new life into the New York showroom for all who missed it in Milan during the Salone del Mobile, or would like to see it again. Once more we will provide you the opportunity to come closer and admire a series of creations by British photographer Levon Biss, who zooms into a world of a different dimension, revealing the magic complexity and hidden splendour of small insects.

Two impressive new sofa designs proudly take a seat in the freshly-styled showroom space: Amami Sofa by Italian designer Lorenza Bozzoli and Charleston by Marcel Wanders. Moooi’s founder and creative director introduces also his Jackson Chair and a brand new lamp, the T Lamp, which sheds new light to the showroom together with the Statistocrat Floor Lamp by Atelier van Lieshout.

Moooi Carpets takes the next step by introducing a new refined material. Accomplishing the impossible by producing the same patterns we offer on our standard material on a rich natural fibre; wool. Among the carpets on display are a series of new, highly decorative geometric creations by American artist Neal Peterson, Dutch designers Marcel Wanders, British textile designer Kit Miles and Noortje van Eekelen.

This year, for the first time during NYCxDESIGN, Moooi joins forces with neighboring showrooms to launch the first annual NoMad Night design celebration. On the eve of Friday May 19th Moooi, B&B Italia, ddc, Minotti, Duravit, Poliform, and more, will open their doors to the design crowds to celebrate in style this newly developing hub of designer showrooms. Let’s toast together to beauty, design and extraordinary lives!

We invite you to stop by and experience the world of Moooi, its eye-opening exhibition and design novelties within a cozy, intimate showroom setting.

See you soon!
The Moooi Team

Angles & Facts

NoMad, new center of creativity
This central location in Manhattan has recently grown into an attractive commercial hub for cool and stylish brands, with luxurious hotels, quality restaurants and cutting-edge design stores.

A warm, welcoming interior
Moooi’s New York showroom invites you to relax and make yourself at home within its cosy, homey yet inspiring and extraordinary interior.

Eye-opening details
The unexpected, eye-opening details of our latest designs are harmoniously combined with Levon Biss’ extraordinary photographs, which zoom into the microscopic world of insects.

Majestic dimensions
The biggest print by Levon Biss is 7 meters long by 4.5 meters high, inviting you to admire minuscule life from a di erent point of view.

And unexpected craziness!
Charleston by Marcel Wanders might be one of the rst designs to capture your attention. Why? It stands very tall, on what would be traditionally seen as the sofa’s armrest...

Love me or love me not?
In Italian “amami” means “love me”. This name suits perfectly Lorenza Bozzoli’s new design, the Amami Sofa. Soft, cuddly, elegant and graceful, it’s a darling sofa.

Wonderful WOOOL
Moooi Carpets introduce a luxurious, high-de nition series of woollen carpets with the same incredible 3D e ect as all their collection. High-end luxury meets cutting-edge technology.

Moooi’s unstoppable growth
We are more than excited to share that, Moooi will open another showroom in Stockholm this year, stay tuned! 

Complete press release

Moooi takes the opportunity to bring a touch of extraordinary to New York during NYCxDESIGN, an epic celebration of worldwide design that takes place from May 3rd to May 24th. On this occasion, we present ‘A Life Extraordinary’ in our NY Showroom and Brand Store.  In a preview to the first official NoMad Design Night on May 19th, let us inspire you with our stunning design novelties accompanied by the unforgettable photography of Levon Biss’ Microsculpture series.

Come closer
In April Moooi transformed the 1700m² space in via Savona, Milan into a comfortable, warm and welcoming environment of creative luxury. We invited the design crowd to ‘come closer’ and discover an exceptional world of remarkable detail and attention. People embraced the challenge and were drawn into the beauty of our inventive new design collection and of the fascinating creations by British photographer Levon Biss.

With his camera lens Biss skillfully zooms into a universe of a different scale, revealing the magic complexity and hidden splendour of insects. In striking high-resolution, he provides a unique opportunity to admire and study this hidden world of beauty.

Curious? Come closer because this month our presentation travels to you, on view in our NY Showroom and Brand Store for all who missed it or would like to see it again!

Now available
Two impressive new sofa designs proudly take a seat in the freshly-styled showroom space.

Amami’s graceful, velvety design by Lorenza Bozzoli gives the impression of floating on a breeze of long, sensuous fringes that decorate and enhance. It’s generous, comfortable silhouette makes Amami the prefect cosy sofa to relax or entertain. Another hovering design, which follows its own wavelength and set of rules, is Marcel Wanders’ Charleston sofa. Inventive, elegant and comfortable, Charleston decides to stand up beyond all expectations.

Marcel Wander’s new Jackson Chair also finds its way in the showroom, displaying a grand backrest of embroidered black leather, the perfect background for great thoughts and energizing breaks. Its reclining backrest and swivel base grant a comfortable seating experience.

Shedding lustre and light into the showroom, two new lamps reveal their ingenious designs.

The futuristic, slender aluminium body of the Statistocrat Floor Lamp by Atelier van Lieshout defines a perfectly functional lamp with a cool, industrial look. Based on another interpretation of slenderness, Marcel Wanders’ T Lamp is inspired by timeless concepts such as movement, grace and energy. This tall and slim floor lamp elegantly rotates in space diffusing its light where needed, in the desired intensity.

Woolen wonderlands
Moooi Carpets takes the next step by introducing a new refined material. Accomplishing the impossible by producing the same patterns we offer on our standard material on a rich natural fibre; wool. This ancient material has wonderful qualities that put it at the top of luxury.

Among the carpets on display you can admire a series of highly decorative geometric creations by American artist Neal Peterson, Dutch design icon Marcel Wanders, British textile designer Kit Miles and graphic designer Noortje van Eekelen. Each pattern represents a mesmerizing world of its own.

Let's celebrate NoMad design night!
This year, for the first time during NYCxDESIGN, Moooi joins forces with neighboring showrooms to launch the first annual NoMad Night design celebration. On the eve of Friday May 19th Moooi, B&B Italia, ddc, Minotti, Duravit, Poliform, and more, will open their doors to the design crowds to celebrate in style this newly developing hub of designer showrooms.  Let’s toast together to beauty, design and extraordinary lives!

We invite you to stop by and experience the world of Moooi, its eye-opening exhibition and design novelties within a cozy, intimate showroom setting.

See you soon!
The Moooi Team

Notes to the editor

Press Preview for NoMad Design Night
Friday 19th of May - NY Showroom & Brand store -  36 E. 31st Street (Park + Madison)

Press Preview                 5pm to 6pm
NoMad Design Night      6pm to 9pm

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