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Press Release: Moooi presents A Life Extraordinary during Salone del Mobile 2017

14 March, 2017
Press Release: Moooi presents A Life Extraordinary during Salone del Mobile 2017

Quotes

Moooi presents creative luxury for a well curated life. Innovative, provocative & poetic at the same time. A Life Extraordinary!

Summary

Moooi invites you to come closer and discover an exceptional world of remarkable detail and attention at Via Savona 56, Milan. From the 4th to the 9th of April 2017, during Salone del Mobile, the 1700m2 space will be transformed into a comfortable, warm & welcoming environment of creative luxury.

Presenting ‘A Life Extraordinary’!

Exploring the world of interiors, this year’s presentation consists of different areas which all have their own functional appearance reflecting our ideas around settings like hotels, restaurants, lobbies, offices, homes and bars. With hospitality in mind we have created an atmosphere of extraordinary attention & dedication and literally invite people to come closer. We are very grateful to all our guests for visiting us and in return make them feel special, comfortable and understood.
Whether you are an old acquaintance or a new friend, we look forward to meeting you in Milan!

Angles & Facts

Come closer
Moooi returns to Via Savona 56 in 2017, to dedicate a stunning 1700 m2 space to create an atmosphere of extraordinary attention & dedication and literally invite people to come closer.

Hospitality
Hospitality | noun | the friendly and generous reception and entertainment of guests, visitors or strangers.

Size does matter!
Imagine a Moooi chandelier of 161 lamps sparkling together, creating a marvelous lighting sculpture.

Hidden World
Get up close with the extraordinary photography by Levon Biss. Levon and Moooi collaborate in Milan with an exceptional presentation of his intriguing microscopic insect portraits.

WOOOL
Luxurious, high-definition carpets in wool,are an exciting new option for the complete collection. Creating an extraordinary luxurious twist to any space

High-end experimentation
Moooi joins forces with high-end eyewear brand Gentle Monster for an exciting collaboration.

Don’t miss
Bertjan Pot, Edward van Vliet, Frank Tjepkema, Joost van Bleiswijk, Kit Miles, Maarten Baas, Marcel Wanders, Neal Peterson, Luca Nichetto, Noortje van Eekelen & Rick Tegelaar who have all created new designs and product extensions for Moooi and/or Moooi Carpets. All are available for interviews during the press preview on Monday 3rd April; as will Moooi’s CEO Robin Bevers… Book now to be the first to speak to them!

Moooi enters new land
Moooi will open a new showroom in Stockholm this year, stay tuned!

Bedtime Story
Moooi discovers how a bed could be integrated into the world of Moooi, revealing the first ever Monster Bed!

Did you know?
In 2015, together with Luxury Hotel Cosmetics, Moooi created a line of sumptuous beauty products for luxury hotels. The shampoo, conditioner, body wash and body lotion bottles (50ml) come in the shape of Moooi’s extra O.

Touch and Shoot
Moooi teams up with Italian creative agency Media Integrati for an interactive photography installation entitled Siede e Scatta, capturing the moment where two hands meet.

Complete press release

Moooi invites you to come closer and discover an exceptional world of remarkable detail and attention at Via Savona 56, Milan. From the 4th to the 9th of April 2017, during Salone del Mobile, the 1700m2 space will be transformed into a comfortable, warm & welcoming environment of creative luxury.

Presenting ‘A Life Extraordinary’!

Exploring the world of interiors, this year’s presentation consists of different areas which all have their own functional appearance reflecting our ideas around settings like hotels, restaurants, lobbies, offices, homes and bars. With hospitality in mind, we have created an atmosphere of extraordinary attention & dedication and literally invite people to come closer. We are very grateful to all our guests for visiting us and in return make them feel special, comfortable and understood.
Whether you are an old acquaintance or a new friend, we look forward to meeting you in Milan!

 

Levon Biss: A hidden world of details

Marcel Wanders - ‘The images use a delicate and odd language that reflects a life extraordinary’

Showing in Milan alongside Moooi’s new product lines, Biss’ photography proves that no detail is ever too small, that even the tiniest of things can have a dramatic impact. Printed larger than life, these details reveal themselves in a straightforward way and invite you to come closer.

Levon Biss’ Microsculpture series show an incredible eye for detail and exceptional quality. This series of beautifully-lit, high magnification portraits captures the microscopic form of insects from the collections of the Oxford University Museum of Natural History.
In striking high-resolution Biss provides the viewer a unique opportunity to study and appreciate this hidden world of beauty. Formed at scales too tiny for us to perceive and with astonishing complexity, the true structure and beauty of insects remains mostly hidden. Their intricate shapes, colours and microsculpture are dizzying in their variety, and it takes the power of an optical microscope or camera lens to experience insects at their own scale.

 

Crafted from Designers’ Dreams

Moooi is thrilled to announce the launch of over 20 new designs and product extensions this year in Milan, where novelties by Maarten Baas, Joost van Bleiswijk, Rick Tegelaar, Luca Nichetto, Bertjan Pot, Frank Tjepkema, Edward van Vliet and Marcel Wanders will be on show. Crafted from designers’ dreams, the new range of furniture and lighting designs raises the bar of sophistication and comfort to the next level.

Where hospitality and residential design collide
Exceeding the needs and desires of both worlds, Moooi presents 4 striking new decorative lighting designs by Frank Tjepkema, Rick Tegelaar, Marcel Wanders and Edward van Vliet. Powered by LEDs, these luminous beauties are perfect for hotels, lounges, restaurants or homes. The Canal Chair by Luca Nichetto sets sail to conquer new terrains of cozy comfort at home and abroad. A new design by Marcel Wanders, the Boutique Horizons is a sophisticated and stylish match for any interior. What would a Moooi bed look like? The first of its kind, the Monster Bed is developed to answer this question. Meanwhile, O. gets things rocking in hotel lobbies and private terraces.

Find your way home
Nothing will make you feel more at home than the comforts of the playful Something Like This Sofa by Maarten Baas. Set your imagination free and take a ride with Baas’ Turbo High and Low tables. Shaped like wooden toy cars, the tables have fun written all over them. Marcel Wanders brings nature indoors with the whimsical Woody table, where a dainty doe follows you everywhere you go. Voluptuous in velvet, the plump Boutique Botero is decadence and desire wrapped into one.

Family Extensions
Three exciting new product extensions, are completing Moooi’s Milan 2017 presentation.

A royal companion to the noble Jackson Chair, the new Jackson Footstool invites you to kick up your heels and relax. Bertjan Pot adds two sizes to the NR2 family. Joost van Bleiswijk’s industrial Construction Floor Lamp gets not one, but two matching suspension lights in sizes Medium and Large.

 

Covering New Ground with Carpet

This year Moooi Carpets invited renowned British textile designer Kit Miles and American artist Neal Peterson for the creation of a number of sensational new carpets designs. They can be admired in their full glory, together with new signature broadloom and rug designs by Edward van Vliet, Marcel Wanders and Noortje van Eekelen.

Wondrous Wool
After only two years, with a collection offering over 80 different patterns and the possibility to adapt or create your own print, Moooi Carpets takes the next step by introducing a new refined material. High-definition woollen carpets are an exciting new option for the complete collection. Creating an extraordinary twist to a space on a rich natural fibre; wool. This ancient material has wonderful qualities that put it at the top of creative luxury.

This new option will help satisfy the high-end demands of the contract market and private residences that search for an extraordinary luxurious twist to their space.

 

Spectacular Spectacles: Seeing Eye to Eye with Gentle Monster
Moooi returns to its distinctive, rebellious roots with an exciting collaboration with high-end eyewear brand Gentle Monster. Sharing values of creative excellence and experimentation, Gentle Monster and Moooi make a perfect match. Whether its an immersive shop in Shanghai or a unique collaboration project with actress Tilda Swinton, Gentle Monster is constantly pushing the boundaries of retail and design. Needless to say, Gentle Monster’s talent for theatre and storytelling fits perfectly with Moooi’s DNA. Together, the brands defy expectations to bring a daring new collection of creative eyewear designs to the table.

 

DISCOVER WHAT’S NEW AT MOOOI

 

Sitting Pretty: Seats with an element of surprise

Canal Chair by Luca Nichetto
Inspired by a historical ship that dominated the Mediterranean waterways for centuries, the Canal Chair resembles the bow of a boat and displays striking compositions of matching or contrasting textiles.

O. by Marcel Wanders
Marcel Wanders envisions and creates a giant rocking O-shaped seat with an identity of its own. As big as a person and available in various elegant colour nuances, it rocks!

Something Like This Sofa by Maarten Baas
In Maarten Baas’ sofa, its different blocks and shapes resemble a swift, impulsive drawing. It evokes the irregular trace left by pen on paper in a moment of inspiration.

Jackson Footstool by Marcel Wanders
A master in pampering and seduction, Jackson now provides you with a stylish footstool to match its smart, elegant look. Kick up your legs and take a break!

Boutique Horizons by Marcel Wanders
A timeless dark blue striped outfit characterises this stylish sofa. Strong, elegant and intense, Boutique Horizons strikes us with its air of enigmatic sophistication and mysterious flair.

Boutique Botero by Marcel Wanders
A new tenderness is born into the Boutique collection, a cosy embracing look with a warm heart. The sofa’s armrests are skilfully modelled and accurately stitched into a softer, curvier figure than ever before.

 

Bright Ideas: Casting a new light on creative luxury

Meshmatics Chandelier by Rick Tegelaar
The Meshmatics Chandelier reveals the full potential of wire netting, which is ingeniously stretched and moulded into three layers. Its wire mesh structure reflects and diffuses light.

Chalice Lamp by Edward van Vliet
The Chalice Lamp captures the essential grace of glass. Blossoms of 24 or 48 chalices define the lamp, diffusing light naturally and reflecting the floral pattern enclosed within each chalice.

Busk Lamp by Frank Tjepkema
Busk has come to life thanks to Frank Tjepkema’s fascination with mysterious creatures living in the darkest oceans, sources of unexpected, colourful fairytale light.

Luna Piena Lamp by Marcel Wanders
A constellation of crystal flakes is engraved into full moons of light, reflecting and refracting its beams like precious jewels. As you turn them more crystals appear and multiply.

Construction Lamp Suspended by Joost van Bleiswijk
The industrial look of the Construction Lamp Suspended, with the signature electricity pole structure, blends in nicely with its elegant colour nuances and stylish brass details.

NR2 Suspended (small & large) & Floor Lamp (small) by Bertjan Pot
Bertjan Pot adds new members to the NR2 family of lights. Bertjan Pot’s elegant bubble of light, dressed in a fine web of exclusively white fiberglass thread, softly shimmers when illuminated by the integrated LED light source. The lamp subtly incorporates a black or white hat and cable, depending on the style you are looking for.

 

Table Turners: Finding friends in furniture

Woody by Marcel Wanders
Woody is an endearing portable wooden table resembling the shape and posture of a timid deer. Its modest dimensions allow you to easily carry it to different areas and spaces.

Turbo by Maarten Baas
This set of Turbo Tables by Maarten Baas represents the pure translation of a child’s instant fantasy, ready to drive away any moment… Coffee on the go?

Container Dress by Marcel Wanders
Famous broadloom collection wrapped around the Container Tables, growing from the carpets onto the tables’ legs.

 

Sleeping Beauty: A new bed is born

Monster Bed by Marcel Wanders
With its signature Monster Face embroidered on the soft, curved headboard, Moooi discovers how a bed could be integrated into the world of Moooi. Monster Bed brings heaps of style and character to the bedroom area.  

Notes to the editor

Press Preview

Monday 3rd of April from 15.00 to 18.30hrs - Via Savona 56, Milan
For interview requests, please contact Nikki Brandenburg: nikkibrandenburg@moooi.com  

Full list of interviewees Moooi:

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