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Moooi presentation in new Milan location during Salone del Mobile will present a renewed A Life Extraordinary

26 February, 2019
Moooi presents A Life Extraordinary - Walking on Clouds

Quotes

In Moooi's new Milan location, Mediateca St. Teresa, you'll find a sense-tickling brand experience that will fully submerge this year’s visitors in the world of Moooi; Luxurious, whimsical and original.

Summary

During Salone del Mobile Moooi presents A Life Extraordinary in a new location in Milan’s design district Brera: Mediateca St. Teresa, Via della Moscova 28. Moooi introduces a new member of Extinct Animal family, the Indigo Macaque, which will present a revolutionary Japanese denim suitable for interior usage: Shin-Denim. Furthermore, Moooi will showcase two new designs, under the umbrella of More Moooi Moments: the BFF Sofa and The Party. The two new exciting designs will be showcased in a sense-tickling brand experience, that will fully submerge this year’s visitors in the world of Moooi; Luxurious, whimsical and original. Salone del Mobile takes place in Milan from 9 – 14 April. 

Complete press release

Moooi - A Life Extraordinary  

Moooi is bringing a sense-tickling brand experience during this year’s Salone del Mobile. Hosted at a new location in Milan’s design district Brera: Mediateca St. Teresa, Via della Moscova 28. Here, the lifestyle brand will showcase once more what a life extraordinary means, offering visitors to submerge themselves in a world that’s luxurious, whimsical and original. During Salone del Mobile Moooi will introduce its newest member of the Extinct Animal family, which presents a revolutionary denim suitable for interior usage. Furthermore, Moooi will showcase two new designs the BFF Sofa and The Party.  

For almost twenty years Moooi has inspired and seduced the world with sparkling and innovative designs. The venture founded in 2001 by Marcel Wanders and Casper Vissers is named after their native Dutch word for beautiful – the third ‘o’ in the brand’s name stands for an extra value in terms of beauty & uniqueness. Moooi doesn’t tell designers what to do, but listens to what designers want to make, try to realise their dreams. Eclectic and always on the edge of commercial reality and cultural interest. To trigger, to create conversation pieces which make your environment more special, a life extraordinary.

 

New location & opening times 

Centred in the design district of Milan, Brera, is the Mediateca St. Teresa, Moooi’s new location for its 2019 presentation. The Mediateca used to be a church but is converted to a digital library. The building still sports the original architectural characteristics, such as graceful arches and a dome-shaped ceiling. Surrounded by other high-end brands, Moooi will present A Life Extraordinary in the Mediateca from 9 – 14 April:

Moooi - A Life Extraordinary 
Mediateca St. Teresa 
Via della Moscova 28 
Milan, Italy 

Press preview 
Monday 8 April: 13.30 - 18.00 

Opening hours 
Tuesday 9 April to Saturday 13 April: 10.00 - 20.00 
Sunday 14 April: 10.00 – 17.00 

Notes to the editor

Opening hours during Salone del Mobile at Mediateca St. Teresa, Via della Moscova 28, Milan 
Tuesday 9 April to Saturday 13 April: 10.00 - 20.00 
Sunday 14 April: 10.00 – 17.00  

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