‘Light is never a given and always new. It is there to lift you up, surprise you and make you smile, without even noticing it’
Moooi and Bernhard Dessecker are going full circle with their first design: The Iconic Eyes. Inspired by the headlights of BMW and recognizable by its oval shape with various lenses the ‘Iconic Eyes’ is a true eye-catcher. The lighting design will launch worldwide on March 13 at the Bavarian National Museum in Munich. There, 11 Iconic Eyes, will be permanently on view. To celebrate this moment the general director of the museum, Dr. Frank Matthias Kammel, designer Bernhard Dessecker and Marcel Wanders, founder of Moooi, will be in attendance for a special event, taking place during the Munich Creative Business Week.
Angles & Facts
The design of the Iconic Eyes is inspired by BMW’s iconic headlights. The first prototype dates back to 2013. It was designed for the Foyer of the Bavarian National Museum. Even though the design was not directly manufactured -only a prototype was built and installed-, it continued to draw attraction in the Bavarian region. Now Moooi is providing 11 pieces for the museum's foyer.
Just like its designer, the Iconic Eyes has its origin in Bavaria, which is also the heart of the German automotive industry and the place where the design will be launched.
Official launch in München
The Iconic Eyes will have its official launch on 13 March at the Bavarian National Museum in Munich in attendance of Dr. Frank Kammel, designers Bernhard Dessecker and Marcel Wanders, founder and art director of Moooi.
More Moooi Moments
Iconic Eyes is the next design launched under the umbrella of More Moooi Moments. This allows Moooi to launch products year-round contributing to their new strategy.
Complete press release
The release of the Iconic Eyes is another example of how Moooi makes designer dreams come true. In 2013, designer Bernhard Dessecker created a light design re-using elements from BMW, because its distinctive headlights are a part of (German) automotive history. Six years later, Moooi realized the full potential of the design. Iconic Eyes is the first design created by these two powerhouses and emphasizes the grandeur of any room, space, entrance or foyer.
The Iconic Eyes as produced by Moooi consists of numerous lenses and a constellation of LED lights. The lights are moulded in an oval shape and create an ambient glow enhanced by bright rings of light. The Iconic Eyes comes in two sizes; 85 and 161, named after the number of lights in both sizes. The design comes with The Button, Moooi's solution to counterfeits.
The official launch of the design will be held at the Bavarian National Museum on 13 March from 18 to 21 hours. Next to this, the design will be celebrated at locations worldwide.
To mark this joyous moment a Q&A with Bernhard Dessecker, Dr. Frank Matthias Kammel, general director of the Bavarian National Museum and Marcel Wanders will take place. Moderator will be Emre Onur, chief-editor of Licht. To RSVP, click here.
About Bernhard Dessecker
Bernhard Dessecker has enjoyed more than thirty years of professional experience in lighting planning, interior architecture and developing and designing lighting fixtures. Dessecker’s career began as an interior architect in 1983 at Studio Morsa in New York City after which he went to work with Ingo Maurer for many years. Dessecker can be considered a practical designer who has always pursued optimum results in his collaboration without losing sight of the financial, technical and human requirements and needs. To him, the design journey is as important as the end result. His aim is to always bring to life his client’s vision in the most thoughtful and practical, yet beautiful, way possible.
For almost twenty years Moooi has inspired and seduced the world with sparkling and innovative designs. The venture founded in 2001 by Marcel Wanders and Casper Vissers is named after their native Dutch word for beautiful – the third ‘o’ in the brand name stands for an extra value in terms of beauty & uniqueness.
Moooi doesn’t tell designers what to do but listens to what designers want to make, try to realise their dreams. Eclectic and always on the edge of commercial reality and cultural interest. To trigger, to create conversation pieces which make your environment more special, a life extraordinary.
About Bavarian National Museum
The Bavarian National Museum is one of the largest museums in Germany. Its collection represents European Art from late antiquity to Art Nouveau. The museum was founded in 1855 and from 1900 located in its significant and monumental building. The architect, Gabriel von Seidl, combined various historical styles into a picturesque ensemble. With the continuous expansion of the collections, the museum aims to bring together past and present.
Notes to the editor
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