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Press release | Moooi releases Extinct Animal Fabrics

13 August, 2018

Pitch

On September 20th, during New York Textile Month, Moooi launches 12 Extinct Animal Fabrics: the ultimate high-end collection of numerous fabrics and leathers, and part of the new Extinct Animal collections (Fabrics, Carpets & Wallcovering). The fabrics bring a touch of luxury, softness and a splash of natural beauty to upholstered designs from the Moooi collection.

Quotes

The textile collection is part of a larger surface collection including fabrics, wallcoverings, and carpets inspired by our animal muses. The play between these surfaces created a dimensionality of these creatures. As the Moooi collection evolves, we are looking to bring a softness and tactility to our upholstery collection but in a creative and surprising way.

Christie Wright, Art Direction for Moooi

Summary

On September 20th, during New York Textile Month, Moooi launches 12 Extinct Animal Fabrics: the ultimate high-end collection of numerous fabrics and leathers, and part of the new Extinct Animal collections (Fabrics, Carpets & Wallcovering). The fabrics bring a touch of luxury, softness and a splash of natural beauty to upholstered designs from the Moooi collection.  

The Extinct Animal Fabrics, inspired by the drawings in the Museum of Extinct Animals, are the ultimate high-end collection of numerous fabrics and leathers. They bring a touch of luxury, softness and a splash of natural beauty to upholstered designs from the Moooi collection. Inspired by a selection of unique extinct animal drawings discovered in dusty libraries around the world, Moooi envisions a collection of fabrics based on the animals’ features. To follow this ambitious adventure, Moooi dives into the world of fabrics and leathers, discovering their natural qualities and the different feel of diverse materials.  

Every fabric possesses unique characteristics like every animal species in our wonderful world. Their exotic appearance, striking features, cuteness and all their essence are absorbed into Moooi’s new design language. Their organic structures, extreme softness or roughness, their landscapes and geometric patterns are reminders of the wonders of nature. They embody not only the extinct animals’ looks & textures but also their tactual feel. An assortment of high-quality materials serves this purpose. They range from high pile cotton velvet to jacquards; from treated leathers to mohair and faux fur.   

On September 20th, in the Moooi New York Showroom & Brand Store, Christie Wright, Art Direction for Moooi, discusses with New York Textile Month Initiator & Editor Lidewij Edelkoort about the commencement of the new Extinct Animal Fabrics, it’s tactility and their place in the Moooi collection.  

Angles & Facts

Extinct Animal Fabrics  
The Extinct Animal Fabrics, inspired by the drawings from the Museum of Extinct Animals, are the ultimate high-end collection of numerous fabrics and leathers. The fabrics bring a touch of luxury, softness and a splash of natural beauty to upholstered designs from the Moooi collection. 

A new design language 
The organic structures, extreme softness or roughness, their landscapes and geometric patterns of the Extinct Animals are reminders of the wonders of nature. The fabrics embody not only the extinct animals’ looks & textures but also their tactual feel. Moooi absorbed the exotic appearance, striking features, cuteness and all the essence of the Extinct Animals into a brand-new design language.   

Extinct Animals Collections   
The Extinct Animal Fabrics are a part of the Extinct Animals collections which, next to fabrics, also includes wallcoverings and carpets.   

Talk with NYTM Initiator & Editor Lidewij Edelkoort  
Christie Wright, Art Direction for Moooi, discusses with New York Textile Month Initiator & Editor Lidewij Edelkoort about the commencement of the new Extinct Animal Fabrics, it’s tactility and their place in the Moooi collection.  

Complete press release

On September 20th, during New York Textile Month, Moooi launches 12 Extinct Animal Fabrics: the ultimate high-end collection of numerous fabrics and leathers, and part of the new Extinct Animal collections (Fabrics, Carpets & Wallcovering). The fabrics bring a touch of luxury, softness and a splash of natural beauty to upholstered designs from the Moooi collection. 

The Extinct Animal Fabrics are a force of nature to be reckoned with! Their organic structures, extreme softness or roughness, their landscapes and geometric patterns are reminders of the wonders of nature. They embody not only the extinct animals’ looks & textures but also their tactual feel. An assortment of high-quality materials serves this purpose. They range from high pile cotton velvet to jacquards; from treated leathers to mohair and fluffy fur. Thanks to this collection, your favourite Moooi designs get to wear the most amazing outfits! Step into a dreamland of forgotten creatures and imagine the Extinct Animals’ extraordinary textures. 

The Extinct Animal Fabrics are the ultimate high-end collection of numerous fabrics and leathers. They bring a touch of luxury, softness and a splash of natural beauty to upholstered designs from the Moooi collection. Inspired by a selection of unique extinct animal drawings discovered in dusty libraries around the world, Moooi envisions a collection of fabrics based on the animals’ features. To follow this ambitious adventure, Moooi dives into the world of fabrics and leathers, discovering their natural qualities and the different feel of diverse materials.  

On September 20th, Christie Wright, Art Direction for Moooi, discusses with New York Textile Month Initiator & Editor Lidewij Edelkoort about the commencement of the new Extinct Animal Fabrics, it’s tactility and their place in the Moooi collection.  

The Museum of Extinct Animals - A new design language 
Moooi sails away on a bold adventure around the globe, digging up the dustiest of museum archives in order to find these invaluable treasures: the drawings of lost animals, trimmed by imagination. With the Museum of Extinct Animals, Moooi celebrates nature’s diversity, stimulating to stretch the limits of imagination. Highlighting that the most invaluable treasure from past and present expeditions is the unexpected diversity of beauty, in all its forms.  

The Extinct Animals collections 
Enchanted by the stories of newly discovered animals, some travellers from the past tried to immortalize them on paper. Touched by the beauty of these drawings, by the striking features of the animals, their majesty and mystery resulted in distinctive Extinct Animal collections. A new collection of fabrics, leathers, carpets and the introduction of Moooi wallcovering, bring the extinct animals back to life!  

Notes to the editor

About Moooi 

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