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Press Release: Moooi's Unexpected Welcome during Salone del Mobile 2015

09 March, 2015
Find your way home to Moooi's Unexpected Welcome during Salone del Mobile 2015 photo by Rahi Rezvani

Quotes

We are really proud to be the first brand to present the photography of Rahi Rezvani to the world of design. Its style and beauty blend perfectly with Moooi’s new collection

Marcel Wanders

Summary

From the 13th to the 19th of April, in occasion of the annual Salone del Mobile in Milan, Moooi welcomes you to be blown away by their presentation in via Savona 56. For the 3rd time in a row, Moooi is eager and ready to transform the monumental space of 1.700 m2, by showcasing an assembly of inspirational living quarters, timeless product haikus and a new carpet collection, harmoniously absorbed into the breath-taking depths of Rahi Rezvani’s artistic photography.

Angles & Facts

Artist statement: “When Marcel Wanders came to visit me at my studio”, reveals photographer Rahi Rezvani about his cooperation with Moooi: “I recognized a fellow artist, a creative soul who doesn’t follow but lets imagination lead him to something really original and dense with emotion”.

Newest News: Moooi Carpets is newly born and launches a unique collection of carpets designed by prominent names in the world of design, fashion, visual arts & photography! 

Business angle: After 8 years of successful cooperation between Moooi and B&B Italia, Casper Vissers (CEO Moooi) and Marcel Wanders (Art Director Moooi) have purchased the remaining stake from B&B Italia, regaining 100% control of the growing company.

In the spotlight:  The Statistocrat lamps’ By Atelier Van Lieshout for Moooi slender futuristic looks and all-embracing light beams make them the ideal functional.

Face up to: Jonas Forsman creates smart, ingenious solutions for everyday difficulties. This is the first time he designs a product for the Moooi portfolio: the foldable Shift Lounge & Dining Chairs, in which versatility and comfort have found common ground!

Don’t miss!  Arion by Marcel Wanders can’t wait to offer you a ride. This strong and elegant design icon is for this occasion presented as Special Edition piece and will be for sale for a specific period of time...

Metropolitan Moooi: New York Moooi showroom & Brand Store will open soon! Inspired by the metropolitan feeling of New York, some designs of this 2015 collection include the perfect furniture for city life.

VIP moments: Dear press friend, note the following: don’t miss our preview on the 13th of April from 15:00 to 19:00, we promise we will leave you breathless! And what about breakfast together for a change? Then come over on the 15th of April from 9 to 10hrs for breakfast and the announcement of WantedDesign.

Did you know? … that Moooi’s presentation at Il Salone del Mobile in 2014 was described as Haute Couture amongst other presentations? This year will be no exception!

Complete press release

FIND YOUR WAY HOME TO MOOOI’S ‘UNEXPECTED WELCOME’ AT VIA SAVONA 56

From the 13th to the 19th of April, in occasion of the annual Salone del Mobile in Milan, Moooi welcomes you to be blown away by their presentation in via Savona 56. For the 3rd time in a row, Moooi is eager and ready to transform the monumental space of 1.700 m2, by showcasing an assembly of inspirational living quarters, timeless product haikus and a new carpet collection, harmoniously absorbed into the breath-taking depths of Rahi Rezvani’s artistic photography.

As always, Moooi strives to make the environment more beautiful, although this year finding your way home has a double meaning: at Moooi’s collection presentation and deep inside you, where emotions and feelings are free to blossom and express their intensity in response to an artistic and surreal world.

21 settings will unfold in front of your eyes in a fascinating combination of 9 home environments, which will inspire you with their sense of style and 12 poetic haiku compositions, which will reveal in an instant how Moooi’s furniture and lighting products can be combined to complement each other perfectly.

Simultaneously, a selection of 39 artistic photographs by Rahi Rezvani will be exhibited in all its glory, with a towering height of 4.5 meters, thus generating an emotional trip into the mysteries of the human soul, image by image. 'All people are different, but some are more different than others'* explains Moooi’s Art Director and Co-Founder Marcel Wanders, thus explaining one of the reasons that brought him to single out Rahi Rezvani’ photography as the perfect match for the Moooi presentation. There is a strong affinity between Rahi’s art and Moooi’s designs, for both parties create beauty in an uncommon way and generate strong reactions in the spectators by challenging their imagination. “We are really proud to be the first brand to present the photography of Rahi Rezvani to the world of design. Its style and beauty blend perfectly with the interesting lighting pieces and amazing furniture of Moooi’s new collection”, reveals Marcel Wanders about the artistic cooperation.

The result of this marriage of creative minds is an astonishingly inspiring world!

New Lighting and Furniture collection:

This year the Moooi presentation will showcase designs from the current collection and new creations by Marcel Wanders, Studio Job, Bertjan Pot, Arihiro Miyake, Atelier Van Lieshout, Raimond Puts and Jonas Forsman.

The ingenious beauty of the new lighting collection is enchanting, so take your time to admire Marcel Wanders’ Space-Frame, a cable-less triumph of architectural lightness and adaptability, which hangs on a hinge that allows it to change position in space. After having checked it out, take the bull by the horns and get inspired by Studio Job’s Paper Wall Lamp, a playful icon to highlight an area or piece of furniture in style. Look around carefully, because when you set your eyes on Arihiro Miyake’s Coppélia Suspended Lamp you will feel like swirling around the room in celebration of this flowing wonder of lights and crossed wires. Beware that doing so you might bump into the imposing body of the Statistocrat Floor Lamp by Atelier van Lieshout, a lean and multifunctional lamp/side table with an inventively bright design. In the same area hangs the Statistocrat Suspended Lamp, which shares the same materials, feeling and functionality of its sibling and will surely capture your attention. When you are tired of standing still, feel free to follow the festive branches of Heracleum Endless by Bertjan Pot, a perpetual growth of foliage constellated with tiny LED leafs, or sit under the other member of the same family, Heracleum Small Big O, to admire the glowing jewels in its crown. As soon as you see it, you will be instantly drawn towards the splendor of the Raimond Tensegrity Floor lamp by Raimond Puts, a giant floating sphere that invites you to reach out for the stars!

After viewing all the latest lighting wonders, find your way home to Marcel Wanders’ Power Nap Sofa, “the” urban lounging companion. The harmonious, airy silhouette of Marcel Wanders’ Charles Chair might be the perfect match for your metropolitan taste. While thinking about it, fix your gaze on two designs that might change your opinion on foldable chairs forever: the Shift Lounge Chair and Shift Dining Chair by Jonas Forsman, versatile “must-haves” for city apartments and seaside villas. 

New Carpet collection:

The Moooi brand has always been about bringing additional beauty to our lives by decorating our homes, offices and hotel rooms with iconic and innovative pieces of furniture and lighting. The moment has come for Moooi to launch a rich and refined carpet collection with an extensive assembly of unique, iconic and breathtaking designs.

Thanks to a groundbreaking chromojet printer using process colour technology and its accurate tones, it’s possible to reach an extensive mix of colours, opening the doors to an endless and unlimited world of color and depth. To top it all, the quality of the prints is extremely high definition, making it possible to produce photo realistic flooring solutions. The designers part of this new collection are renowned names from the fields of interior design, fashion, visual arts, textile design & illustrative photography:

Bas Kosters, Bertjan Pot, Broersen en Lukacs, Maison Christian Lacroix, Edward van de Vliet,  Front, Jurgen Bey, Klaus Haapaniemi, Marcel Wanders, Marian Bantjes, Moooi works, Neri & Hu, Ross Lovegrove, Sonya Pletes, Studio Drift and Studio Job.

Moooi Carpets’ exceptional quality meets the exact needs for interior projects, no matter the size, scale or specification.

This is just the beginning of a platform that will lead to the most unique way to create, share, customize and develop your own carpet!

Special Editions:

Marcel Wanders’ giant rocking unicorn, Arion, can’t wait to offer you a ride. Strong and elegant, made of solid wood & adorned with white embroidered leather, this design icon is one special edition piece for sale. Another playful Special Editions of this year’s collection is constituted by the seven faces of Marcel Wanders’ Monster Chair. Introduced for the first time during Marcel Wanders’ exhibition at the Stedelijk museum, this special edition of the Monster Chair comes in seven powerful, brilliant and stylish faces.

We are getting closer to give you once again The Unexpected Welcome!

*The quote is inspired and loosely taken from George Orwell 

Notes to the editor

Press Preview

Monday 13 April from 15.00 till 19.00hrs – via Savona 56

Interviews request: The following designers will be available for interviews upon previous request via press@moooi.com

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