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Press Release | The Party, a family of wall lamps & The kick-off for More Moooi Moments

13 November, 2018

Pitch

‘The Party’, designed by Kranen/Gille, is a family of wall lamps inspired by a clan of strong, captivating personalities. The Party product launch will be the kick-off for the More Moooi Moments. Multiple novelty release moments, that grants every new design a grand stage to shine.

Quotes

The Party’s personalities will remind you of characteristics of your own nature that are best left forgotten

Summary

The Party product launch will kick-off More Moooi Moments. Previously we presented all our novelties at once a year, during Salone del Mobile. In our More Moooi Moments program, we will focus on a model in which each novelty is presented optimally in a specific moment during the year. Each novelty gets its own content, focus and stage. 

Angles & Facts

More Moooi Moments
The Party will kick-off More Moooi Moments. With More Moooi Moments each novelty will be optimally presented during the year.

A family of wall lamps
Designed by Kranen/Gille for Moooi, The Party is a family of wall lamps that share the same basic tactile feel but are distinguished by their individual personality and detail.

Casted ceramic faces
The Party brighten up the stage with their cool playfulness and bring to light our fascination with secrets and intrigue.

Familiar personality traits
Fragments of The Party’s personalities appeal to your own hidden side, stimulating recognition, interest and curiosity. 

Complete press release

‘The Party’, designed by Kranen/Gille, is a family of wall lamps inspired by a clan of strong, captivating personalities. Their casted ceramic faces bring to light our fascination with secrets, family dynamics and intrigue.

If seen together, as a splendid party, they brighten up the stage with their cool playfulness. Yet behind the lamps’ composed façades a mischievous side seeps through and touches our imagination. The characters that join The Party each have an intriguing story that connects them: the want-to-be aristocrat, the black sheep, the opportunist, the patriot and the evil mastermind. Fragments of their personalities appeal to our own hidden side, stimulating recognition, interest and curiosity. 

The lamps share the same basic tactile feel, a subtle roughness given by the granular ceramic finish, but are distinguished by their individual style and detailing.

Year of design: 2018
Designer: Kranen/Gille
Material: Ceramics, Aluminium
 

More Moooi  Moments
The product launch of The Party will also kick-off the first event of the More Moooi Novelty Moments. Previously we presented all our novelties at once a year, during Salone del Mobile. In our More Moooi Moments program, we will focus on a model in which each novelty is presented optimally in a specific moment during the year. Each novelty gets its own content, focus and stage. Multiple moments that will inspire you all year long! With the More Moooi Moments program, once a novelty is presented, it’s immediately available, so can be ordered straight away!

 

Introducing the family members of The Party:
 

The Mayor
Prime member of The Party; The Mayor thinks very highly of himself and literally looks at the world though his monocle. The Mayor is a character with a deeply fascinating and controversial personality.
 

Bert
A sombre member of The Party; Bert is bright, full of potential but inevitably blinded and embittered by sheer jealousy. Bert is an intriguing character, a face that hides its feelings behind a life-long grudge.
 

Coco
The leading lady of The Party; Coco is a self-made woman with a sharp mind, who learns to look after herself early on in life. Coco is the archetypal woman, mother, lover who tries to spin the web of destiny.
 

Glenn
The patriotic heart of The Party; Glenn reacts to his turbulent youth by searching for clarity through ideology and order. Glenn is a man with a mission, searching for light above an ocean of darkness.
 

Ted
Potential evil mastermind of The Party, Ted’s reaction to his difficult youth is to follow the wrong path impulsively, head-first. Ted is the most exposed character, a face with no identifying traits to hide behind.

Notes to the editor

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