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Press release: Something Like This Sofa by Maarten Baas

19 July, 2018
Something Like This Sofa by Maarten Baas in fabric: Solis, colour: Suit

Pitch

Moooi extends its seating collection with its first modular sofa – one that unmistakably stands out from its peers. Something Like This Sofa sees designer Maarten Baas' original gestural drawing live on through the seating system’s irregular, sketchy outlines.

Quotes

My biggest challenge was to keep the original drawing alive

Maarten Baas

Summary

Moooi extends its seating collection with its first modular sofa – one that unmistakably stands out from its peers. Something Like This Sofa sees designer Maarten Baas original gestural drawing live on through the seating system’s irregular, sketchy outlines. Whereas rough, crooked strokes are typically smoothed out during the manufacturing process, Something Like This Sofa celebrates asymmetry. Like mountainous terrain, the sofa commands attention – and doesn’t take itself too seriously. 

Angles & Facts

From sketch to sofa 
Despite the sketch’s impulsiveness, the idea of the Something Like This Sofa is based on an archetypal three-seater sofa.

Celebrating asymmetry 
Gestural lines – which would typically be smoothed out during the production process – are emphasized and celebrated in the design 

Surprise! It’s modular 
Although the sofa’s lines are crooked and seemingly non-systematic, the product is in fact modular 

Con-figure it out 
Add a footstool here, remove an armrest there: Moooi’s online configuration system makes it possible to customize the Something Like This Sofa

Complete press release

A few years ago, Baas approached Moooi with a concept unlike anything on the market. ‘I’d always wanted to make a sofa that looks “something like this”: like a quick drawing. My works are often developed from spontaneous sketches – rough drafts that end up as perfect products. Moooi, being a brand that wants to make a difference, didn’t want to produce another variation of what we already know. This style of modular sofa hadn’t been done before, and Moooi wanted to go all the way.’ 

Commenting on the relationship between manufacturing and the creative process, Baas says he misses the looseness of lines in industrial products. The flair and freedom found with a pencil are often erased during the production phase, particularly with a modular system. ‘That’s because it’s easier to produce straight lines. The result is a dime a dozen furniture, whose aesthetic is determined by ease and efficiency. The soul of a design is often squeezed out along the way. Because the initial sketch was so quick, my biggest challenge was to keep that original drawing alive.’ The product bridges the designer’s initial inspiration and the structural world of a commercial system. ‘That’s also what Moooi stands for.’ 

Despite the sketch’s impulsiveness, the idea of the Something Like This Sofa is based on an archetypal three-seater sofa. ‘Everyone knows a sofa that looks like that, but they always have square cushions. The fact that Something Like This Sofa isn’t straight – its corners aren’t 90 degrees – makes it unique.’ 

The playful product provides some insight into the way Baas’s creative mind works, while also allowing the customer to become the creator. In a subtle nod to the designer’s own process, clients get to design their own sofa in the online configurator. With the configurator, you can change the sofa’s composition to your liking and at the same time play with colours, fabrics, and leathers. Creating your very own Something Like This Sofa

About the designer 
Dutch designer Maarten Baas was born in Arnsberg, Germany, in 1978 and moved to the Netherlands the following year. After graduating from high school in 1995, he began studying at Design Academy Eindhoven (DAE). During that time he designed the Knuckle candleholder, which was taken into production by Pols Potten. In 2000 he studied for several months at Politecnico di Milano. Two years later, Baas graduated from DAE with two concepts, one of which was the now-famous Smoke series. Three Smoke pieces – a collection that involved Baas charring furniture and coating the torched skeletons to render them usable again – were launched by Moooi during the 2013 Salone del Mobile. 

From 2005 to 2018, Baas collaborated with Bas den Herder, who was responsible for the production and development of almost all of Baas’s designs. The founding of Studio Baas & den Herder made it possible to further refine Maarten’s unique, handmade pieces and to produce them on a larger scale. The collaboration also allowed Baas to take on even more ambitious projects for hotels, restaurants, galleries, museums and private commissioners from all over the world.

Notes to the editor

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