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Salone del Mobile 2016

22 March, 2016
Milan Invite Press Release

Pitch

The centre of this year’s presentation is Moooi’s new collection: 22 new pieces majestically presented in beautiful compositions on pedestals and carefully placed inside a mysteriously dark and seductive ballroom.

Quotes

This year’s somewhat paradoxical theme of Rebellious Harmony is perfectly in tune with our own core beliefs. At Moooi, we strive to embrace the polarity between creativity and business, between chaos and order.

Robin Bevers

All people are different, but some are more different than others.

Marcel Wanders

Summary

From 12th to 17th April 2016, during Salone del Mobile’s 55th edition, Moooi invites you to explore an entirely new world of creations at via Savona 56, Milan. Moooi is eager to transform the 1.700 m2 space into a universe of sophistication, surprising creativity and rebellious harmony. 

Angles & Facts

Care to dance? Marcel Wanders’ Charleston sofa is our dancing partner this year …a smooth and supportive friend to teach you today’s most elegant moves! Charleston actually stands on its side as if enthralled in a dynamic dance. 

Caution: Heavy! The marble version of the Compression Sofa designed by Paul Cocksedge for Moooi is made from six tons of Carrara Marble. 

Making an Entrance:  The Entrance to Moooi’s presentation this year will be graced with the presence of Rijks, Masters of the Golden Age, an art publication that pays homage to the 17th-century Dutch masterpieces from the Rijksmuseum’s Gallery of Honour. The project, entirely art directed by Marcel Wanders, was accomplished over three years with the same company who prints books for the Vatican.  The publication combines the testimonies of 30 thought leaders and craft masters from around the world. “This book is about how the greatest masterpieces influence how we see the world today", says Marcel Wanders.

Business angle:  Robin Bevers, Moooi’s new CEO, is eager to meet you personally in Milan! “2016 will  be my most exciting Salone del Mobile yet, not only because of the new delicate yet poignant style of our presentation, but also as this will be my first year as CEO of Moooi”, states Robin Bevers, appointed to his new role in September 2015.

Keep calm and carry on:  This year Moooi is going to open a showroom and brand store in London, on the 19th of May, and another one in Tokyo just a month later. 

Don’t miss: Arihiro Miyake, Barbara Broekman, Bertjan Pot, david/nicolas, Edward van Vliet, Klaus Haapaniemi, Kustaa Saksi, Lorenza Bozzoli, Marcel Wanders, Noortje van Eekelen, Paul Cocksedge, Rick Tegelaar, Ross Lovegrove, Sacha Walckhoff (Maison Christian Lacroix), Umut Yamac and Valerio Sommella who have all created new design for Moooi, will be available for interviews during the press preview on Monday 11th April, as will Moooi’s new CEO Robin Bevers… book now to be the first to speak to them! 

Did you know? Launched last year, Moooi’s ground breaking carpet printing technology astonished visitors as one of the best in floor coverings during Salone del mobile 2015.  The journey continues in 2016 with a rapidly growing, portfolio that includes more designers and an even more extensive collection of signature and broadloom designs.

Complete press release

From 12th to 17th April 2016, during Salone del Mobile’s 55th edition, Moooi invites you to explore an entirely new world of creations at via Savona 56, Milan. Moooi is eager to transform the 1.700 m2 space into a universe of sophistication, surprising creativity and rebellious harmony. 

A new, refined and distinct presentation style:
The centre of this year’s presentation is Moooi’s new collection: 22 new pieces majestically presented in beautiful compositions on pedestals and carefully placed inside a mysteriously dark and seductive ballroom. Radiating from this nucleus, numerous side passages lead to 14 luxuriously captivating, and elegantly styled home settings, which embody the rebellious spirit of today’s creative community. This surreal and imaginary world is integrated with 21 new Signature Carpets and 22 new broadloom wall to wall creations. Thanks to a high resolution printing technology, the carpets complete the home settings with a unique combination of vibrant colours, photo realistic images and magic three dimensional prints that draw you into their world. All these elements are combined under the theme of Rebellious Harmony - a timeless sense of poetry and harmony, qualities at the heart of Moooi’s style since the brand’s inception 15 years ago. “This year’s somewhat paradoxical theme of Rebellious Harmony is perfectly in tune with our own core beliefs”, says Moooi CEO Robin Bevers. “At Moooi, we strive to embrace the polarity between creativity and business, between chaos and order”

Surreal and imaginary photography: 
Moooi are proud to announce a partnership with the young British art photographer Rebecca Bathory. Oversized prints of Bathory’s lost and illicit worlds will add depth into Moooi’s home settings, complementing this year’s presentation’s message of silent rebellion and poetic harmony.  Bathory’s participation to Moooi’s 2016 presentation will be the award winning photographer’s first brand collaboration.  

Revolutionary technologies for a bespoke approach to carpet design:  
This year, Moooi will present instruments that have been implemented to facilitate the realisation of individual requirements. For ambitious projects, clients are offered the freedom to draft their own carpet design, with the aid of a step by step guidance process that falls under the category Your Own Design. We have also been developing Moooi Works carpets Configurator, a clever digital tool meant mainly for private clients who want to customise a Moooi Works carpet by defining the colours, shape and sizes of its pattern. At this year’s Salone del Mobile, we are looking forward to demonstrate how easily our Moooi Works carpets Configurator functions!

An ever growing mix of design talents:
This year, Moooi is proud to reveal new furniture, lighting and carpet designs by 17 different designers, both acclaimed and emerging: Arihiro Miyake, Barbara Broekman, Bertjan Pot, david/nicolas, Edward van Vliet, Klaus Haapaniemi, Kustaa Saksi, Lorenza Bozzoli, Maison Christian Lacroix, Marcel Wanders, Noortje van Eekelen, Paul Cocksedge, Rick Tegelaar, Ross Lovegrove, Tricia Guild, Umut Yamac, and Valerio Sommella. 

Delve into innovative lighting pieces:
The linear T Lamp by Marcel Wanders can gracefully swivel while subtly diffusing light where needed. In the same room, yet in a different dimension, stands another new creation from the designer, Spaceframe Floor, a cable-less satellite of light supported by a wooden tripod that can rotate and move with weightless fluidity. Embrace the ‘full of the joys of spring’ with the Perch Lights by Umut Yamac, a family of lights which celebrates the beauty and poetry of a bird perched on a branch, rocking darkness away when set in motion. The ingenious Filigree Floor lamp by Rick Tegelaar and Ox-id projected onto a wall or a ceiling creates a playful network of shadows, with its ornamental filigree structure . You might recognize Coppélia Small by Arihiro Miyake, a younger sister of last year’s lamp, so graceful and flowingly radiant that it may make you want to dance around the room. Feel free to twirl under the gentler glow of Bertjan Pot’s new Prop Light Soft White Suspended. And to conclude, a lamp that reminds you of Moooi’s historical Non Random Light, but it’s truly different: it’s the new NR2 Medium also by Bertjan Pot, a bright bubble of fine, glossy fiberglass threads that form a symmetric, elongated network of clarity and lightness. 

Enjoy a flourishing new furniture collection:
Love and feel loved on Lorenza Bozzoli’s Amami sofa, an elegant, cosy triumph of fringed, soft, light-hearted beauty to start your visit comfortably and in style. Then move onto Jackson, designed by Marcel Wanders with an elegant canvas of black leather to comfort you and put you in the right frame of mind. What next? A dancing sofa? Yes, Charleston by Marcel Wanders fits perfectly in the black ballroom, having decided to take dancing lessons to another level.  The books on Paul Cocksedge’s Direttore bookshelf are resting in compositions that defy the laws of physics, without any visible support. Inspired by the postmodernist, colourful bookshelves designed by Ettore Sottsass and the Memphis Group. To conclude your visit, follow the soft elegant lines of the Compression sofa by Paul Cocksedge, in luxurious Carrara marble.  A humble foam counterpart coexists with this piece, in perfect and mirrored harmony. 

A broad selection of new carpet designs:
Maison Christian Lacroix envision different artistic styles connected to their historical moments are envisioned by in the Malmaison and Palais Royal carpets. Observe the fashion house’s use of bright floral prints, hypnotizing patterns to create a touch of glamour.
A lighter flight to aerial views of contrasting iconic locations is illustrated in the VersaillesXBeijing rug by Marcel Wanders. In his next carpet piece, O.O.O., Wanders sketches a surprise plunge into the soft tones that form an ocean. With its decaying flowers and a more sombre air, Fool Paradise – also by Marcel Wanders - portrays a trip to the dark side of its alter ego, the already existing Eden Queen.
A journey into the constant action of nature over time, Ross Lovegrove’s Clay Sediment embodies the symmetric beauty of complex deposits of clay. 

Kustaa Saksi’s Octocorallia take you to the deep blue sea, where patterns of fluctuating corals are partially concealed by sand and motion.
Moving from water to air, Edward van Vliet’s Dutch Sky presents a fusion of east, west and typically Dutch delftware images, while his Clouds is an ornamental pattern of puffy clouds. Following the decorative path, the designer’s Zigzag transforms the looks of a space with its fine webbing of geometric lines.
A collective oneiric world is revealed with david/nicolas’ Dreamstatic, a compilation of scattered images and details that resurface from a dream.
A frosty fairy-tale fantasy is depicted by Klaus Haapaniemi’s Polar Byzantine, a series of rugs inspired by the original poetic story written by award winning author Rosa Liksom. 

Back to our day-to-day reality, the importance of digital communication is explored by Noortje van Eekelen with the disguised emoticons in Dazzling Dialogues and a motif of wifi signals in Home is where the wifi is.
Time travelling to other dimensions is easy with Valerio Sommella’s Furugs that combine traditional carpet patterns with a contemporary image definition, provoking the illusion of walking on soft and fluffy surfaces.
Viewing a lifetime’s worth of pictures can take a lot of time, but Barbara Broekman’s Diary contains all the images she has sampled so far, arranged in a mesmerizing pattern. 

Since spring is in the air, Tricia Guild will take you for a breath of fresh air to the vibrant floral arrangements of Couture Rose Fuchsia and Pomander Noir and Slate.
At last, enjoy stepping into the universe of bright colours and big geometric shapes of Bertjan Pot’s 26 Stripes and Mini Tatami, which define a room’s architecture with their daring designs.

Special editions: 
Umut Yamac’s Perch Light Tree Lamp will stand tall in Moooi’s ballroom space with its 2.5 m trunk and a friendly flock of birds on its branches to welcome and seduce you with their joyful swinging dance. Mesmerized by the sun-bathed birds, you might just need to cool down by leaning on something solid, strong and refreshing.

Paul Cocksedge’s Compression Sofa Marble, sophisticated and eccentric, is what you are looking for. An impressive sofa with soft cascading shapes, made of six tons of skillfully carved Carrara marble, it’s a piece of art and a celebration of a wonderful material!

Want to be the first to see all these amazing new designs? Save the Date for our press preview on the 11th of April from 15.00h to 19.00h!

ENDS

Notes to the editor

Opening times during Salone Internazionale del Mobile 2016 at via Savona 56:

Tuesday 12 April – Saturday 16 April from 10.00 to 21.00hrs
Sunday 17 April from 10.00 to 17.00hrs

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