Step into A Life Extraordinary
A Life Extraordinary is Envisioned by LG OLED
Step through the Portal into A Life Extraordinary! This year, during Salone del Mobile, Moooi presents a multi-sensory exhibition taking place online and live in Milan. Step into the digital world of Moooi and find yourself surrounded by pink landscapes; submerged in deep sparkling water; moving between colourful fans; or drifting through dreamlike clouds. Step into the physical world of Moooi to be welcomed by Piro, a dancing scent diffuser that heralds the start of your experience through different multi-sensorial interior moods.
Discover A Life Extraordinary through AR via Moooi.com. Sign up to our newsletter and bring Milan into your home through AR!
Get ready for A Life Extraordinary envisioned by LG OLED, an immersive multi-sensorial experience that takes place in Milan and on Moooi.com. Our exhibition takes place online and offline and will leave your senses tickling.
Milan comes to you!
This year we created a unique way of showcasing our exhibit during Milan Design Week. Visitors in Milan step through a The Portal to enter the experience. To bring the same lovers of interior design, lifestyle, and technology outside of Milan together for a unique experience, we re-created The Portal digitally on Moooi.com. When stepping through the Portal on Moooi.com, Milan comes to you. It transports you to A Life Extraordinary through AR. No matter where you are, at work, at home, or travelling, with The Portal, you can experience our exhibition from anywhere you want.
What to expect
When you step through The Portal, in Milan or on Moooi.com, you’ll be surrounded by the pink-hued landscape of Beauty Blooms; submerged in the deep waters of Defy Gravity; between the colourful folds of Paper Play; or drifting through the clouds of brand-new interior mood Divine Dreams. The Portal transports you to our interior moods: ultra-sensorial and otherworldly places created with well-known and new Moooi designs and accessories.
In Milan A Life Extraordinary is envisioned by LG OLED
A Life Extraordinary is envisioned by LG OLED, the international Home Entertainment Company. LG is embarking on a path with technological products that elevate the world of interior design and lifestyle. In the exhibition, interior moods Beauty Blooms, Defy Gravity, Paper Play, and Divine Dreams are made tangible through LG products, such as to-be-release OLED televisions and award-winning sounds-systems. The brand-new OLED televisions and sounds systems mix the best of interior design and technology. Our collaboration combining lifestyle design and technological advancements truly brings the multi-sensorial aspect of A Life Extraordinary to new heights.
Exploring robotics with IDEO
We expanded our focus on technology with robotics thanks to teaming up with IDEO, the legendary global design company. IDEO’s ultra-sensorial installation, Piro brings the best of design, interior, and technology together. Piro is a robotic-driven dancing innovative scent machine that adds another sensuous layer to A Life Extraordinary. Piro’s movements are carefully choreographed by dancer, choreographer, and roboticist Catie Cuan. Our immersive installation with IDEO is an exploration of the question: ‘How might we employ technology in service of beauty rather than efficiency?’ At A Life Extraordinary our two design cultures will unite to display one imaginative, delightful response.
Discover our brand-new designs and collections!
We also invited Stockholm-based artist Ada Sokol to further deepen our digital and technological approach. Sokol is known for her ultra-sensory experiences and for A Life Extraordinary she used her expertise to transform our Extinct Animals into engaging 3D art. No exhibition in Milan would be complete without introducing brand-new designs. At A Life Extraordinary, we launch the Aldora Sofa by Cristina Celestino, the Serpentine Light by Front, a new Room Fragrance called Divine Dreams, new carpet collections by Moooi Carpets, the Memento Moooi Wallcovering collection and a brand-new bedding collection called the Extinct Animal Bedding Collection. Discover A Life Extraordinary from 7 June 2022 in Milan and via Moooi.com. Sign up below!