Sjoerd Vroonland runs his own furniture label Vroonland and designs furniture and interiors for other labels, projects and private customers. He is a master of revised crafts. Best known for his “extension chair” that became an instant icon of Moooi and his 44-piece collection for the new design labelRevised. At age 16 his life changed. The day he entered the wood workshop in college and got his hands on a piece of oak, something clicked between his head, heart and hands. He was able to apply and express himself in a way he had not known until that moment. Sjoerd discovered that his native language was wood, not words. This experience set Sjoerd on a lifelong journey of discovery and experimentation. Creating dialogs between legacy craft, high-tech innovation and modern day living. As a designer he is always thinking on two fronts: sincere construction and sensorial experience. Using form language to show simply how a piece is made. While at the same time engaging all the senses by applying generous loving attention to detail in shape, material and touch.
