We’re launching a digital art collection later this year on Nifty Gateway, an online auction platform for digital art and collectibles! Fostering creativity, our mission has always been to make designer’s dreams come true. By entering the online art world, we’re expanding our platform to make digital design dreams come true!

By having digital and physical worlds co-exist and complement each other, We’re exploring new avenues for creativity and pushing the boundaries of design.

The Genesis collection dates back to 2013

‘Virtual Interiors’ by Marcel Wanders will be the Genesis collection on our platform on Nifty Gateway. The collection comprises digital art films of autonomous fantasy interiors, some of which feature product designs by Marcel, while others showcase interiors that do not exist in reality. The videos create a dreamlike world with subtle movements that immerse the viewer and reveal a mysterious, darker side of his art. It’s worth noting that ‘Virtual Interiors’ was first created by Marcel in 2013, but with recent technological developments, he has now found a way to make his digital dreams come true.

Sneak peek of digital art by Marcel Wanders 2013

About Virtual Interiors

The perfect worlds of Virtual Interiors (2013 – present) emerge from the disappointment about the durability of reality, trading eternity for reality. These are places devoid of human beings that are designed with a juxtaposition of serenity, mystique, wonder and magic. Their undefined structure envelops visitors into the idyllic and strange. As a way to overcome inevitable decay, these locations exist without physical reality. Designed with a sense of eternity, the power of imagination reigns over a distorted world of fantasy, foreboding and menace that threatens to creep from the cracks of its shiny surface. Everything is perfect in these virtual interiors. Everlasting and ideal, there is a constant haunting that something isn’t quite right. This unrelenting feeling draws the visitor deeper into each layer of the experience as they search for meaning and explanation that never truly reveals itself. These works are born from designers’ deep understanding how power needs beauty and beauty needs power.

‘Virtual Interiors’ has been exhibited at the Stedelijk Museum Amsterdam and is a part of the collection of the Centre Pompidou in Paris.