Atelier Reservé is an Amsterdam based studio that creates one-of-a-kind garments since 2016. The two ‘Reserveboys’ behind the brand are visual artist Alljan Moehamad &amp; designer Deyrinio Fraenk. Both are focused on bringing old stock fabrics, used materials, and vintage garments back to life.

The brand’s focus is on redesigning and reinventing garments. They use a combination of old and new blended fabrics, with uniquely designed Japanese and tattoo references. Atelier Reservé’s design philosophy and aesthetics have led to admiration and representation around South-East Asia, with exclusive high-end retail partners in Hong Kong, Singapore, China and Japan.

The brand’s love for using vintage Levi’s garments and fabrics resulted in a long-term collaboration with Levi’s. Atelier Reservé created various limited edition capsule collections, upcycling and reconstructing existing Levi’s classics. With these collections, the two brands appeal to a next generation of consumers. A generation that looks for sustainable and unique pieces with a story, and who isn’t limited by conventional norms, fashion rules, or trends. For Atelier Reservé, each item is genderless by nature and can be worn fitted, oversized, inside out, or anyway the owner likes it.

Without explicitly highlighting its sustainable and organic nature, Atelier Reservé gives an authentic touch to quality garments and embraces the ageing process that naturally occurs because of day-to-day wear and tear. For Atelier Reservé, ‘one-of-a-kind’ means each garment has its own story with its own unique shape. All garments are handmade by a small team at a workshop in Amsterdam. That’s why colours, shapes, and details vary. The consistency lies in the love for handwork, quality materials, and the free-spirited nature of the makers.

Atelier Reservé follows its own nonconforming path and invites its wearers to do the same.

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