The Button: our digital superhero
In a world where mass production and counterfeiting are becoming more and more common, we at Moooi believe in investing in the future of good and authentic design. Therefore, we created The Button. A tiny digital superhero that provides Moooi products with an authentic digital identity. The Button also grants you a 5-year warranty on Moooi lighting and furniture.
“Innovation, provocation and poetry are the pillars of the Moooi brand”
– Robin Bevers, CEO for Moooi
Moooi believes in good design and the sustainability of the creative processes that lead to good design. Design brands and designers deserve protection to keep creating new products and investing in marketing their designs. That’s why we created The Button, a personal safe-keeper of investing in authentic design.
The Button is a hi-tech superhero that accompanies every Moooi lighting- and furniture design. It works with NFC-technology, that because of a new Secure Unique NFC message feature, cannot be copied. Tapping The Button can be done with an NFC compatible device (smartphone and/or tablet) without the use of an app. Once you tap The Button icon, your phone will redirect you to the moooi.com website where you can register your product.
The Button also grants our customers a 5-year warranty on their Moooi lighting and furniture purchases. Register your purchase to your own name to activate your 5 year warranty and secure your investment! Tap The Button icon with an NFC-compatible device and follow the few easy steps to get the most out of your Moooi design.
Empowering Our Authenticity
Nowadays, mass production and counterfeiting are becoming more and more common. The process of designing, producing and marketing a new authentic design takes time. During that time, it’s easy for counterfeiters to copy and reproduce the design and flood the market with cheap imitations. Fighting these malpractices often feels futile because of large counterfeit manufacturers and distributors keeping a low profile or countries where counterfeiters aren’t prosecuted.
We realised that instead of fighting off copies, the smarter choice would be to shift the focus on emphasising their own designs. Protecting our designs with clever technology, while providing proud Moooi product owners digital proof of their investment. And just like that, The Button was born. The digital safe keeper of an investment in the future of authentic design.