The eternal growth of the Heracleum
Experiments with LEDs and some help from Marcel Wanders studio resulted in the Heracleum family. Designer Bertjan Pot’s first examinations for his iconic design were a bundle of electrical wires and the wish to light many LEDs at once. The results are perpetual slender branches lighting up leaf-shaped lenses reminiscent of its namesake flower.
The Heracleum is a Moooi Original design with a strong presence in our collection since the first introduction in 2010. We honour our Moooi Original designs by further improving them. Therefore, the Heracleum family is now also available in White! A timeless design in a timeless colour, perfectly monochrome. The perpetual blossoms of the Heracleum family are ever growing.
Heracleum in WhiteBy Bertjan Pot
Powered through ELECTROSANDWICH® by Marcel Wanders studio
The story of a Moooi Original
Like almost all of Bertjan Pot’s designs, the Heracleum started out as an experiment. The Dutch designer loves exploring all possibilities of a material. For his Heracleum, he experimented with LED lights. He tried lighting many LED lights simultaneously and experimented with bundles of electrical wires shaped into a branch structure. During development, he realised it would need too much soldering.
Not willing to give up on his idea, Pot contacted Moooi’s founder and creative director Marcel Wanders. He came up with the luminous idea to apply ELECTROSANDWICH® by Marcel Wanders studio: a technique of two layers of isolation and conductivity coated onto the structure. The conductive layer on top supplied the LEDs with power. This technique allowed the design to be even more slender than he initially hoped. His design and ELECTROSANDWICH® proved perfect for each other.
What are Moooi Originals? All designs in our collection are original Moooi designs, but some grew out to be Moooi fan-favourites. Extraordinary designs, well-loved by many worldwide!
Every Heracleum is accompanied by Moooi’s digital proof of authenticity: The Button. This personal safe-keeper accompanies every Moooi design. The incorporated NFC- technology in The Button makes counterfeiting impossible and acts as proof of authenticity. By introducing The Button in our designs, we make our support in original design tangible.